Yamato Group Solutions

Enabling Online Supermarkets to Set Up Operations Cheaply, Quickly and Widely Regardless of Operational Scale

One Stop Support of Everything from Developing Order Booking Systems through to Product Delivery

Various supermarkets in Japan have begun to set up online supermarkets as a way to boost operating performance. However, though this expansion may be easy for major supermarkets with easy access to capital, it is difficult for mid-sized supermarkets due to the heavy burden imposed by the cost of developing an order booking system and operating delivery vehicles. The Yamato Group has launched its "Online Supermarket Support Services" that provide integrated operational support to client companies from system development through to product delivery. These solutions can be used not only by supermarkets but also home improvement stores, drugstores and shopping streets. 
(Reporting and editing by Nikkei BP Consulting Inc.)

Chapter-02.

Cultivating Customer Segments Previously Inaccessible to Brick and Mortar Supermarkets 
Targeting the 6 Million "Shopping Disadvantaged"

Photo
Nobuyuki Matsuzaki
President
Mail Order Solutions Company
YAMATO SYSTEM DEVELOPMENT CO., LTD.

Around the year 2000, the number of companies involved in online supermarkets was on the rise, but due to the state of Internet utilization at the time, the use of these services did not expand, and these businesses subsequently declined. However, a few years ago the number of companies with online supermarkets once again began to expand, with major supermarkets at the forefront.
The reason for this was changes in the business environment such as the further growth of Internet users and the rapid popularization of shopping over the Internet. What is more, the supermarket industry was also dealing with circumstances involving sluggish sales at its brick and mortar stores due to deflation pressures and intensifying competition surrounding new store openings as well as increasing difficulty in expansion due to restrictions placed on large-scale suburban outlets by local governments.
On top of this, users from the "shopping disadvantaged" are expected to rise in the future. The Ministry of Economy, Trade, and Industry has estimated that these shoppers number 6 million individuals nationwide. The latent demand from this customer segment is quite significant. Also, more shoppers in their 30s to 50s in dual income households unable to shop during store business hours are expected to shop online for groceries. In fact, online supermarkets today are primarily used by people in their 30s to 50s.
Nobuyuki Matsuzaki, President of Mail Order Solutions Company, Yamato Systems Development Co., Ltd. emphasizes, "If you open an online supermarket, you can approach not only senior citizens but also customer segments incapable of utilizing brick and mortar supermarkets because of time constraints. These consumers targeted by online supermarkets will only continue to grow in number, so if you delay even a little bit in opening an online supermarket and capturing these customers, you won't be able to compete effectively with other supermarkets."


  • 01
  • 02
  • 03
  • 04
  • 05
  • (Previous) Open an Internet Supermarket with an Initial Investment of ¥1,250,000 and Monthly Fee of ¥150,000
  • (Next) Expanding Business Territory to Cover an Entire Prefecture with a Single Online Supermarket Outlet

<Online Supermarket Solutions> 
Enabling Online Supermarkets to Set Up Operations Cheaply, Quickly and Widely Regardless of Operational Scale

  • Chapter-01. 
Open an Internet Supermarket with an Initial Investment of ¥1,250,000 and Monthly Fee of ¥150,000
  • Chapter-02. 
Cultivating Customer Segments Previously Inaccessible to Brick and Mortar Supermarkets
  • Chapter-03. 
Expanding Business Territory to Cover an Entire Prefecture with a Single Online Supermarket Outlet
  • Chapter-04. 
Also Supporting Home Improvement Stores, Drugstores, and Shopping Districts
  • Chapter-05. 
Using Call Centers and Neco Pit to Help the

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About the Yamato Group

The Yamato Group includes the following companies: Yamato Transport Co., Ltd., which has developed an express delivery network nationwide; Yamato System Development Co., Ltd., which develops and operates diverse IT solutions including data centers; Yamato Home Convenience Co., Ltd., which transports and sets up consumer electronics, household goods, and machinery that cannot be transported via express delivery; Yamato Logistics Co., Ltd., which specializes in domestic and overseas logistics outsourcing; Yamato Financial Co., Ltd., which provides settlement services; and others. These companies pool their talents, which encompass "information, logistics, and settlement", to provide optimal solutions from a comprehensive perspective to the problems of client companies.